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LABATT BRAND MARKETING: Image

CONTEXT

For the summer of 2022, I interned as a Brand Marketing Intern for Labatt’s premium beer category (above core). My project focus was brand expansion for Corona Canada by elevating the brand’s equity as a lifestyle brand through new touchpoints.

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LABATT BRAND MARKETING: About
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GIVEAWAY +

DATA CAPTURE

CORONA | PARADISE AT HOME

Developed and launched a strategic giveaway under Corona's new product line (Tropical) to capture CDP records and provide saliency for the new product release. 

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LIFESTYLE PARTNERSHIP

CORONA | STRATEGY & PITCH

My primary project for the summer was brand expansion for the Corona brand through lifestyle partnerships. This involved creating a best practices strategy and pitching a partnership to pursue under brand licensing. 

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MERCH AUDIT

SHOP BEER GEAR

Audited and revamped Labatt's inventory of Corona merchandise on their official store for licensed and authorized branded beer merch. 

LABATT BRAND MARKETING: Projects
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