top of page
MAX NACCARATO
Professional Portfolio
CAMPAIGN
CONTENT PLAN
CORONA OFFICER
OF NATURAL WONDER
As an extension of Corona's functional equity campaign highlighting their natural ingredients, Corona hired a content creator to travel across Canada in a van to explore the natural beauty in our own backyard and document it.
Campaign Content Plan: Projects
ACTION
I developed the 4 week social media content plan to generate awareness for the journey to come. Success was determined by the number of applicants for the Corona Officer of Natural Wonder position.
Completed Tasks:
Content ideation
Prop listing
Shot list
Captions
Release schedule
Campaign Content Plan: Headliner
Click To Expand
Screen Shot 2022-07-24 at 2.55.14 PM.png
Screen Shot 2022-07-24 at 2.54.37 PM.png
Screen Shot 2022-07-24 at 2.55.04 PM.png
Screen Shot 2022-07-24 at 3.05.09 PM.png
Screen Shot 2022-07-24 at 3.05.30 PM.png
Screen Shot 2022-07-24 at 3.07.13 PM.png
Campaign Content Plan: Portfolio
RESULTS
2.2K APPLICANTS
KPI: 1K
16MM TRADITIONAL IMPRESSIONS
KPI: 15MM
40%+ OF APPLICANT WITHIN FIRST 24 HOURS
Average Daily
Campaign Content Plan: Infographics
Campaign Content Plan: Video
bottom of page