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MERCH AUDIT

SHOP BEER GEAR

Audited and revamped Labatt's inventory of Corona merchandise on their official store for licensed and authorized branded beer merch.

Merch Audit: Projects

ACTION

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DEVELOPED SHOPIFY REPORTS

Developed and analyzed Shopify reports to aid in judging inventory performance, identifying merchandise best practices, and developing recommendations.

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PROVIDED AUDIT & RECOMMENDATIONS

Built a recommendation sheet of what inventory should be removed based on new premium lifestyle brand objectives. This was done while calculating and taking into account current sales and potential losses.

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SUPPLEMENT INVENTORY PLAN

Reached out to Corona Brazil to acquire their high performing merchandise to bring to Canada to supplement our current inventory.

Merch Audit: Team Members

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RESULT

In parallel with the strict strategy I developed for apparel partnerships, these efforts create a controlled environment of only premium lifestyle merchandise at all our touchpoints to reinforce Corona's premium positioning and lifestyle values.

Merch Audit: Headliner